“Thank you for believing in entrepreneurship and the American dream.” – Congresswoman

Last week, on Wednesday, September 10th, 69 Senior Leaders joined 400 independent direct selling consultants representing 28 companies in Washington DC for Direct Selling Association’s (DSA’s) second annual Direct Selling Day on Capitol Hill.  We are so grateful to those who represented Premier Designs, Inc. and sacrificed their time to join us in Washington D.C. and share personal stories and business experiences with their member of 1

“Direct selling empowers entrepreneurs who are building the American economy community by community,” said Joseph Mariano, president of DSA. “Our industry has a positive story to tell, and Direct Selling Day on Capitol Hill is a great way to explain that our people are the industry’s greatest asset.”

“Service to others is more important than my accolades- that’s a quality in direct selling.” – Congressman

Goldphoto Executive Director from Kansas, Kathy Allen said of the day, “What an amazing day we spent representing our industry to our elected representatives. It really does make a difference when they hear our stories! Who knows I may just run for office myself!”

Six Diamond Designer from Alabama, Misti Bartlett, “Representing Premier Designs and the DSA was a huge honor and amazing experience.  Great rewards IMG_7133always come with responsibility, and I felt a personal responsibility to be a voice on Capitol Hill and represent single moms who depend on direct sales. Over 80% of direct sellers are women, and many of those are single moms.  Many single moms work full time jobs and choose direct sales to supplement their income around their busy schedules, and they are able to be independent and strong – free from government assistance – because of direct sales.  God has blessed my family through Premier Designs, and our lives have been positively impacted through direct sales, and I’m thankful that I was able to personally photo 1.JPG1share that with members of Congress.”

Four Diamond Designers from New York, Melissa and Andre Belpanno, “We loved sharing our Premier story with our elected officials and we both felt that we put a face with our industry.”Photo Sep 18, 9 06 58 AM

Five Diamond Designer from Minnesota, Shelbi Pedretti, “Kevin and I were honored to meet with our Congressman John Kline on behalf of direct sellers across America to share our story and wow … were we ever well received by both The House and Congress. Thank you Tim Horner and Premier for being a powerful influence in protecting our businesses through the DSA.”

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Read DSA’s full press release here:

The New Collection is here & it’s FABULOUS!

Wow, you have really been pinning and repinning our new collection! Here are our Top 10 most repinned pins from our New Jewelry Collection in the last two weeks! (Click the pic for the link!)

10. Clementine necklace with Posy enhancer and Clementine earrings


9. Chiclet necklace and Double Take enhancer


8. Arizona necklace and bracelet ensemble


7. Right On Time watch


6.Blake ensemble


5.Keep It Personal charms


4. Kaleidoscope necklace


3. Rock It necklace!


 2. Good To Go and Santorini necklaces


1. Infinite Love set of three rings


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In 2013, Elizabeth and Randy Draper, Diamond Executive Directors, received the Servant Leader Award for their consistent and outstanding service to their Premier Family and beyond. They have been committed to Premier for decades and truly exemplify what it means to live out the Purpose of Premier to enrich lives.


People are funny, so learn to laugh!

People are funny, and over the last 28 years, this business has made Randy and I learn to laugh at all the humorous things we find at Jewelry Shows! Several years ago, while setting my display up for a Jewelry Show, people began to arrive early. As Randy and I hurried to get everything ready, we noticed that everyone arriving seemed to be announced with their name and their title and what they did for an occupation. It seemed a bit awkward, but it was an affluent part of town.
I kept thinking, “Are you serious? Is everyone going to be announced this way?” It was like in the movie, Princess Diaries, with a trumpet and someone saying, “This is so and so and they are famous because of such and such?!” I started to feel a bit uncomfortable, and looked to Randy for support. I whispered to him, “don’t leave me,” but he just smiled, waved goodbye and went to meet a friend of ours for dinner. I thought, “He’s leaving me here all by myself? Really?

Then it happened, the hostess decided to introduce me. I have to admit, I was a little curious to find out what in the world she was going to say about me. All the other introductions had been made and were amazing. It sounded like the Who’s Who of the rich and famous! Her guests were like royalty in every occupation out there.

All of a sudden, in my mind, it’s like I heard trumpets playing, then the announcement, “This is Elizabeth Draper, and she will be showing her line of travel jewelry, tonight!” “Travel jewelry,” I thought. “My, what in the world do they think I’m going to show?” My mind started spinning, thinking that I needed to change my fashion show. I needed to change my booking activity. I needed to change my sponsoring activity. Somehow, I didn’t think this group of ladies would go for “Big Money – Little Money” (especially since one guest had already purchased $900 in watches). As I explained the promotion, “purchase $75 tonight and you will get any item $50 or less for $10,” she looked at me and said, “Oh Dearie, I don’t need a special. I’ll just pay full price for all of this!!”

“Whaaaaaat?!!!!! So much for specials with this group,” I thought! “What in the world am I going to do for my booking activity,” since I felt that my scratch off game, ‘Play and Let’s Party’ would hardly peak their interest!!
I began to think, “Elizabeth, market yourself!” So, I explained to them how I knew all of them would probably have a cause or something that’s important to them and dear to their heart. Something that they would like to raise money for! Ahhhh that peaked their interest; fundraisers were their thing.

I kept thinking, “When can I get out of here?” And then, I remembered what Andy and Joan had said over and over at rally and trainings throughout the years, ‘God didn’t take the time to make any junk,’ and I began to think, “I’ll just love and encourage these women tonight and find something special about each one of them!!!

As the evening went on, I’m so glad that I stayed. I began to realize that everybody is basically the same, regardless of how much or how little they may have. Everyone has a need to feel loved, to feel special and a desire to belong!!! Within the next 45 minutes, I went from a room full of strangers, where I was feeling uncomfortable, to a room full of friends, and it felt like we had been friends for years! It was a great show, not just for the sales and not just for the fundraisers, but for the fact that it had been a great reminder of how God loves everybody and everybody is special in His eyes!!!

I’m so glad that Randy and I have made going to rally and going to trainings a priority in our Premier Designs business!! Hearing the philosophy and purpose that Premier has been built on, over and over and year after year, has made an impact in our lives! When I needed to just love on people, I knew exactly what to do!!

It really is true, when you focus on enriching lives and encouraging others, your life will be enriched and you will be encouraged as well!!!

People are funny, and they always make us laugh!!!

As Rally approaches, let’s hear from our 2013 Marge Caldwell Encourager of the Year Award recipient Eileen Koehler.  Eileen and her husband, Charlie, are Seven Diamond Designers in Easton, Pennsylvania who have served as Premier Jewelers since May 2000. Eileen has faithfully grown her business by supporting and encouraging their entire Premier Family.  The Marge Caldwell Encourager of the Year Award is awarded to a person who exhibits the gift of encouragement and who has a passion for caring and loving others.  Eileen has certainly exemplified the spirit of Premier through her 14 years of service.


Rita Real Thing

When I first was introduced to Premier, I was already able to stay home with our two children, 6 and 3 years old at the time, but we really could use extra income to help with our bills and future college funds. I didn’t know of anything I could do that would enable me to make my own hours so I wouldn’t miss time with my children. I never imagined that I would be in direct sales. While I had been approached by representatives in other direct sales companies, it just didn’t feel right. At least, not until I started with Premier.

I attended my first Jewelry Show just to be nice. I had no interest in high fashion jewelry. YES, I was a “Rita Real Thing.” I only wore real gold and silver jewelry. I didn’t have a lot of it, but what I did have, I wore EVERY SINGLE DAY. At the show, I watched all the women, who also wore the “real” stuff, go crazy for Premier’s jewelry! They loved the versatility! I purchased a small something but did not book a show. Wasn’t quite “hooked” yet.

Hooked on Premier

Over the next few weeks, I kept bumping into the women who were at that show and now wearing their new Premier pieces. They looked FABULOUS!!!! So put together!! I was getting hooked.Picture3

After my second show, I really started to like the jewelry. What caught my ear though was hearing that Jewelers made 50% of everything they sold. WOW! I just assumed it was much less.

One of the ladies told me I would be great at Premier. Then another said the same thing. Ahhhh, the power of encouragement! It wasn’t until then that I seriously gave this business much thought. When I got home, my husband asked if I bought some nice jewelry. I said, “Well, I think I bought a business!!!” He was totally supportive and on board with Premier. He wasn’t sure it would work, but his motto was, “If you don’t try, you’ll never know.” I signed up within the next couple of days.

My goal was to just do maybe two shows a month and absolutely no sponsoring! Didn’t want any part of that!! I obviously hadn’t yet experienced what Premier was all about. Once I realized how fun it was to share this business with others and help them achieve their goals, I sponsored my first Jeweler within two months.

I’m able to encourage because others encouraged me.

Throughout my Premier journey, I had been encouraged by so many, especially when I was a new Jeweler. I remember so many smiling faces and hearing their encouraging words to me.  This impacted my attitude and my Premier business. I told myself that when I got to Leadership, I wanted to do the same thing for others.

Picture2My husband, Charlie, has always been my biggest cheerleader and supporter. Even when I come home from a Show that wasn’t all that great, he reminds me of why I’m doing this.  He tells me that there are going to be both good and bad days. “You got this,” he says often to me.

My Downline encourages me all the time with how hard they work and their drive to achieve their goals. It’s so important to be there for them and listen to what’s going on in their businesses AND their lives.

The friendships that I have formed over these many years are immeasurable. I cherish every one of them.

Rally Changed Everything

I attended my first National Rally, and of course, I fell in love with Andy (how can you not!) and got a deeper understanding of what Premier stood for!! That’s why I tell my Jewelers that until they go to National Rally, they really don’t “get it”. It was there that I realized this was God’s plan for me!!

Soon after Rally, I was doing a show and I noticed this one guest was receiving lots of hugs from the other ladies. I knew something was up but quickly forgot about it because I had to start the show.

At checkout that woman told me what a nice job I had done and that I made her laugh for the first time in months. Turns out her husband was dying of cancer and she was devastated. This show was the first time she left the house in months!! She said she had such a good time laughing and looking at all the beautiful jewelry. I was in tears!! I realized then that it’s not about the sales or the jewelry, it’s about touching lives!! This was one of many “God Winks” I have experienced. Making people feel good and connecting with them as much as you can is the key.

Receiving the Marge Caldwell Encourager of the Year Award was such an incredible honor for me. It was wonderful to have Jewelers share with me how I encouraged them in their business at one point. That’s what it’s all about!! What an honor to be able to touch someone’s life with your actions or words.




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