schrock-bethVirginia Designer Beth Schrock had her biggest show ever in June—$3,453—and is happy to share how she did it so you can too!

A big motivation for me to increase my retail recently was to achieve the Get In The Game Champion level and earn that full line of new jewelry! I decided to work like it all depended on me and pray like it all depended on the Lord! I knew that if I didn’t make it, I would have no regrets because I had done all I could.

I had my biggest show ever in June. I finally broke through my highest show retail of $2,000 to have a $3,453 show. It was a personal show, so I worked hard as the Hostess and the Jeweler, but it was worth it.

When all was said and done, I realized that the time I’ve invested in building relationships over the past 13 years in Premier was a major factor in helping me achieve my goal. Here are some other things that have helped me build my business.

1 Give your business to the Lord. Ask Him to be part of it and to bless it. Pray for your show, that it will be a blessing to those who come. I didn’t have very many people actually come to the Personal Show that turned out to be my biggest ever, but I loved on those who did.

2 Set goals. If Premier doesn’t have something you’re working toward, you need to set your own goal to achieve.

3 Personally connect with each person. Call or send personal messages asking them to come to your show or to help you out by placing an order or by scheduling a Jewelry Show. This will be a lot more effective than a blanket Facebook post inviting everyone you know to “attend.”
We need to do what we tell our Hostesses to do!

4  Make sure you are connecting with people outside of your Jewelry Shows. Don’t make everything you do revolve around your business. What I’ve learned over the last 13 years in Premier is that you have to develop relationships with people that are not just about your business.

  • Join a “Girl’s Night Out” group that goes out to dinner once a month.
  • Join other networking groups that meet on a monthly basis, so you are getting to know the people in those groups and developing a relationship with them.

I joined the local Retail Merchant’s Association about 4 years ago and have developed many relationships with other members. Getting involved in the various activities they provide has been truly beneficial for me. Although I’m there for my business, I’ve made lots of friends through the activities.  We don’t just talk about our businesses; we get to know each other on a personal level, too.

5 Share your goals with your friends and ask for help! Those that care about you want to know what is going on in your life and business. If you let them know what you’re trying to achieve, they will be more apt to want to help you.

Many of the orders I received for my personal show were from people with whom I’ve been developing a friendship for a while. I had a few that said, “Beth, I don’t really wear a lot of jewelry, which is why I haven’t purchased from you before. I really want to help you out with your goal, though, so I’m going to do some early Christmas shopping!”  (One of those friends put on one of the necklaces when she got her jewelry and wore it the rest of the night because she liked it so much! Heehee!)

6 Use the Facebook Live feature! Do not act “desperate,” but emphasize how much you are hoping to make your goal and would greatly appreciate their help. Each time I got on FB Live (on my personal page to friends only, not a public page) and shared how far away from my goal I was, I received $200 to $300 in orders within a few hours afterward!

7 Have your own specials! Premier had the most amazing special they’ve ever had in June! I just piggy-backed on it. When the customer spent $150, I paid the $12 fee for each of their pieces up to $75, so they were able to get 2 pieces for FREE! I had a lot of people take me up on that!

8 Give different options for payment. For the orders received via Facebook or email, they can send a check in the mail or drop it off, pay via credit card, have an invoice sent or pay through PayPal®. Make it as easy as possible for them to pay.

9 Be generous! I did a drawing for those that ordered and gave out coupons for free and half-price jewelry. I allowed them to use the coupons on the NEW line.

The Lord laid on my heart to give half of my profit to an organization that was helping feed the flood victims in West Virginia and I shared this with my friends and customers. A few people who had not purchased before now wanted to help me because I was helping others.

I did not “make a lot of money” from my Personal Show, but I earned the FULL LINE for FREE, so I was blessed in other ways! I also found out that I have a lot of people rooting for me and who care about me and my success in my business. It was a very humbling experience to realize how many people “showed up” when I asked for help.

10 Last, but not least, make sure to thank those who have helped you have a successful show. Make sure to thank everyone for helping you achieve your goal! Give a handwritten thank-you card with each person’s order when you deliver or send it.


Fall is the best selling season of the year!

a&j-lobby portraitWow, time really is passing us by quickly. I say that all the time, but I really think this year has gone the fastest. We’re already close to the end of summer and heading into fall, our busiest season. I wanted to share with you something Joan wrote in September 2010 about work and how the time ahead can be the best months to impact your business:


Soon summer will be finished. No more 100 degree days and no more erratic meal schedules for those “professional ball-players.” School is now in session! Do I hear a sigh of relief? Maybe you can see more time for working your business—more telephone calls, more of this or more of that.

We are about to celebrate Labor Day on Monday, September 5. This is a special day set aside to recognize the working people of America—all those who have labored in the past, and those who are laboring in the present. This includes you and me. What is work?
It is God ordained from the beginning:

–  Adam was told to work

–  Moses worked with his flocks

–  David cared for his father’s sheep

–  Peter and Andrew were busy casting a net into the sea

–  Andy and Joan are busy at Premier

In the beginning, God intended that we should work. Work is not easy—work is an opportunity—and I am so glad that I love to work. Aren’t you glad, too, that you are able to work?

I believe this time of year—these four months ahead—can and will be the best time to really grow your business. Traditionally, more business is done during these four months than the previous eight months. These next four months will be a wonderful time to personally show attention to those new Hostesses you will meet. A great time to enrich their lives, and a very special time to meet some of their needs for acceptance. Just think of the hundreds and hundreds of customers out there waiting to be encouraged. What a great time it will be this fall! Four months to tell your Hostesses, upline, sideline and downline they are somebody special—just as you are!

God has surely blessed our company in so many ways. We are having a fantastic year, thanks to all of you, our hardworking Jewelers. We salute you! Andy and I are so thankful to the Lord for all His love and care. Thank you for your hard work in the month of August. Have a wonderful fall season and Count It All Joy!

I love you all very much, Joan


Joan really cared for you so deeply. Her words are still applicable today. You are our Premier Family and you are such a blessing to us. I echo her—THANK YOU for all you are and all you do for Premier. You are appreciated. You are so special to us.

Serving together,


Take Joy in Keeping It Personal

With Grammy at Rally - I stood in line for a picture!“Invest love, encouragement and the personal touch, and it will help you build a successful business, and a successful life.”

~Joan Horner

Last summer, as I cleaned out the attic and poured through a dozen boxes of “keepsakes,” I found this picture (below) along with a very personal and precious note.

And if I close my eyes, I can step back into it: cool summer breeze, the stretching Texas sunset, mesmerizing waves on the lake crashing against the shore, barefoot friends with endless laughter and story telling. No phones rang, no televisions buzzed. Simple. Quiet. We were present.

PBB Reunion 2006And then … I plug back into the world. Technology. Convenience.

In this high speed, instant access world – { keeping it personal } can be quite a challenge. It’s much easier to send a quick text or merely like a post than to call or comment.

Grammy did love technology. She always had the latest gadget, would send her grandchildren sweet texts, and emailed daily with Jewelers, missionaries, and close friends. She was savvy, but she never let these replace that personal touch.

My Grammy. She was like a best friend, a spiritual guide, a gracious boss and a role model all rolled up into one, beautiful lady. For almost six years I had daily contact with her before she passed away in December of 2010. She truly is one of the most influential people in my life.

Celebrating 61 Years TogetherGrammy taught me many things. That to be successful, I have to work hard. To appreciate timeless style equally as much as you love the hottest trends. To always look your best – it was about feeling good about yourself. She took great pride in how she looked. To treasure your family. To give more than you receive. To invest in people and build strong relationships. To { keep it personal }.

Grammy took joy in { keeping it personal }

She was one busy lady, but that never kept her from writing one more note, making one more phone call, sending one more gift. Even if she had somewhere to be or was the last one to leave, she would sit and listen to your story with her heart, her hand on yours, her eyes soft and focused, no matter how long you needed. She never checked her phone instead of concentrating on the person right in front of her.

Grammy attended soccer games, piano recitals, graduations and weddings for her beloved family. She knew our friends by name and invited them into her home or on vacation. 25th BirthdayShe learned about their lives, wrote them notes and prayed for them.

She remembered your name, your kid’s name, even your dog’s name and she used it every time you were together. She welcomed you into her home too and relished being your hostess, serving you dinner and making sure you left with a gift. She gave smiles and hugs freely. She wrote thank you notes and sent birthday gifts. She loved celebrating – a new baby, a promotion, a move. She was present.

She knew what was important. You. Me. People.

She loved us well.

Without a doubt, I wouldn’t be the person I am today without her influence in my life. I wouldn’t have studied in Argentina had she not invested in the people and ministry there. I wouldn’t know the blessing of those treasured friendships 12 years later or even really how to keep them without her example. Nor would I have the deep connection with my family who live all over this world. And I’ll always be grateful to God for the special blessing of serving her.

I miss my Grammy.


For those of you who knew her and loved her, for those of you who never met her personally, as well as, Cousins in Carolinafor those of you who only know of her through others in Premier or via video  – thank you for remembering her and for living your life and working your Premier businesses by { Keeping It Personal }.


This week, as we celebrate what would have been her 91st birthday – let’s challenge ourselves to { keep it personal} in her honor. Let’s be intentional in loving and investing in others. I would love to hear your ideas and read your stories of how you { keep it personal } this week. Please share in a comment below.

It’s a privilege for me to carry on this torch and help { keep it personal } through Premier’s social media platforms. Make sure to follow our Facebook page this week and see how Grammy { kept it personal } through her life and example. Each day we will share with you as she so freely shared with us. 

Monday – { KIP } with her Premier Family

Tuesday – { KIP } with her family 

Wednesday – { KIP } with a handwritten note

Thursday – { KIP } with God

Friday – { KIP } with intention

We Will Remember,

Kathryn Horner


“Love strengthens friendship and friendship strengthens love.”  ~Joan Horner

Premier Gives Back: Christine

Christine Cooper, Two Diamond Designer from New Jersey


I had the pleasure to meet Kristen (pictured with Christine on the left) Christine Cooper 1and her mom at a Jewelry Show a few years ago. They booked a show and I quickly learned that young Kristen was mature beyond her years.  In 2013, Kristen and her friend Nina, teamed up for a fundraising event, and for the past two years we repeated the event.

Kristen suffers from a rare genetic disorder called PCD, which has required her to make frequent visits to Children’s Hospital of Philadelphia. She wanted to brighten the kids’ day by giving some joy over the Christmas season, while they were in the hospital. Including two other direct sales companies, over the years we have conducted fundraisers to help Kristen’s cause and dream to come to fruition. The free jewelry earned was packaged and gift wrapped and delivered to the children’s hospital for some Christmas cheer!

Christine Cooper 2Wanting to share Kristen’s spirit of giving at our area wide Hostess Appreciation Event, with about 100 ladies in attendance, I asked her to speak. I’m so proud of Kristen. She is the epitome of what I pray our youth of today will continue to be – to lead by example and have a servant’s heart. Kristen also turns 18 soon and she aspires to become a part of our Premier Designs team to make some extra money while she attends school, using it as a tool to assist her with her future endeavors in fashion. The UPDATE just highlighted our latest December fundraiser show as the #20th show in the Northeast!

It is my thrill to share this young lady’s story with you.