by Cori Garavuso
From the very beginning, my business was just that … A BUSINESS. Whether I worked full-time or part-time, I understood that the catalog and postage were tax deductible expenses I would just have to accept as part of having my own business.
As a general practice, I have always been very generous in offering to mail catalogs for every Hostess. I specifically ask each Hostess for three to five names of her out-of-town family and whom she would like me to share the catalog with and thus help collect advanced orders for her Show. With each catalog I mail, I include a personal note along and an advanced sales sheet. This has been an effective tool in my business and has consistently helped obtain advanced sales, as well as, new customers and even Hostesses.
Offering the service of mailing catalogs does increase my sales, but it costs me an average cost of $30-$75 a month in postage alone. The new Jeweler webpage with an online catalog link at the minimal cost of $9.95 a month is a no-brainer to me! I am SUPER excited!!!
I realize that the webpage and online catalog will not fully eliminate my postage and catalog expenses. We should still continue to offer the personal service to those who would like to receive an actual catalog in the mail, but having it online will certainly help tremendously with cutting those expenses and increasing exposure, sales, and opportunity for all of our Jewelers!
I know that all of you savvy business women in Premier will see that the minimal personal site fee is worth it’s weight in GOLD to us!!
Thank You PREMIER!!