We Are Premier – Amy Jo and Mike Bazzle


Amy Jo and Mike Bazzle are Four Diamond Designers from Belding, Michigan.  They began their Premier Designs journey in March of 2002 and because of their extraordinary vision and effort to expand and grow their Premier business, they have not only built a great business, but also received the 2013 Vision Award.  They inspire others to dream big for themselves.  Their greatest accomplishment is their family, and they have consistently encouraged their children to reach for their goals as well.

We Are Premier

What an honor to be asked to represent Premier in a blog entry titled “We Are Premier.”

Everywhere we go, we represent the company of Premier. How I act today is a reflection of WHO Premier is because I AM Premier to all of my Customers, Picture14Hostesses, friends, and family. We, the Bazzle family, are Premier. Likewise, any woman/couple who holds a current “Jeweler number” IS Premier!

Have you ever pondered this?

WOW, the implications behind these words are powerful. The reputation that proceeds us will either send a desirable or detestable taste of who Premier is to everyone watching. As a nation of Jewelers, we must honor each other, with a life worth repeating. Some easy ways we can do that is to never hide our mistakes, be quick to apologize when we are wrong, and take the responsibility for our actions.  For example, when I mess up on a replacement by not sending it into Premier quick enough, I owe it to every other Jeweler to tell the Customer, “I am so sorry, I messed up.” Otherwise, the Customer might think that Premier isn’t trust-worthy. When I’ve done this, she has thanked me for my honesty and I haven’t lost a Customer!

Or another example is my biggest fail to date. I accidentally swiped the credit card of a Customer for $1,000 instead of the $100 she owed.Picture7 I realized the mistake right away and did not complete the transaction, but I failed to explain to her what had happened.  While she was never charged, her checking account was put “on hold.” I didn’t even know that was possible. Well, as you can assume, she was mad – super mad – rightfully mad – and I was to blame. I apologized and took responsibility, but my greatest fear was realized … she no longer wanted anything to do with Premier. I cried, not for myself, but because I felt the pain of damaging the reputation of a great company.

On the opposite spectrum there have also been great “wins.”  As a new Jeweler, at my fourth Jewelry Show, I met a gal who seemed extremely interested in everything I explained about Premier. Quickly, I realized “this gal would love to join Premier!” Yeah! Picture8But after asking some detailed questions, I also realized she had been a Hostess before! I was only watering a seed that had been planted by another Premier Jeweler. I purposed in my heart to find her original Jeweler to tell her about this very “hot prospect.” And I was glad to hear that the guest signed up as a Jeweler within the month!

Mike and I believe that because we’ve always been willing to give freely to others, we have also been greatly blessed. We’ve been blessed to serve 871 hostesses earn free jewelry, and 88 women start a Premier business of their own. This was all just one at a time, faithfully serving the next family that God brought into our lives.

Reputation Matters

Proverbs 27: 21b – “We are valued by what others say of us.”

Picture3Premier is also valued by what others say of you, of me, of us.  “We Are Premier,” Oh, how I pray that we bring great value to a fundamentally great company!

I knew when I was 6 years old that I wanted to teach others! I graduated from Cornerstone University with Bachelor’s Degree in Language Arts and Education. What I didn’t know at 6, was that God was grooming me to teach in Premier! I chose to pursue Premier instead of pursuing a career in teaching.

I began my Premier journey in 2002, in order to be a stay-at-home mom. As a young woman, I never cared much about fashion. I was the gal you might have seen happily walking around Walmart in her polka-dot pj pants. (I am so sorry, at that time of my life I didn’t realize that was dis-respectful to the community.) I preferred to be in my favorite baseball hat than high fashion jewelry. It was Picture12way out of my comfort zone.  (As seen in this pic, I’m the only one wearing a cap at a ball-game!)

What did prepare me for Premier as a young woman, wife, and first-time mother,
was having a heart to honor God and serve others. I had been praying a popular prayer in 2002 – The Prayer of Jabez. 1 Chronicles 4:10, “He was the one who prayed to the God of Israel, ‘Oh, that you would bless me and expand my territory! Please be with me in all that I do, and keep me from all trouble and pain!’ And God granted him his request.” When I read the last page of Premier’s business plan, it said, Picture11“there are no territories.” it didn’t get any bigger than that! I decided, “Ok, God, this is what I believe you are leading me to do!” We signed up for Premier that week!  I was about to be way out of my comfort zone and blessed for a very long time!

Now 12 years into our Premier journey, I have had lots of highs and lows. Mike likes to tease that our 4 kiddos are “Premier speed-bumps” because when they were born, everything in Premier slowed down for a little bit. But the nicest thing for us about Premier has been that we have been able to adapt our Premier business into whatever we need it to be for our family – whether Picture4that was holding two Jewelry Shows a month, showing up to training or striving to serve a wildly talented team of women and men that God brought into our lives. WHY? Because We ARE Premier!

How do you win in this company? You never quit, no matter how many “speed-bumps” you come across and no matter what those “speed-bumps” may look like. You slow down when you must and you begin accelerating as soon as you can!

Since January 2011, Picture9I’ve been able to work side-by-side with my husband and best friend.  We have chosen to work Premier full-time together. That’s right – a family of six living on Premier alone.

We did not do this because Mike lost his job. No, he “re-wired” from his “9-5 job.”  Because of the leadership and administrative skills that Mike possesses, we knew the impact we could have as a stay-at-home couple for our children, for our marriage, and for our financial future.Picture5

We don’t know what tomorrow may bring, but we know that whatever it looks like, whether its 10 shows a year or 200, whether we have diamonds behind our name or not, our future will have Premier in it. We will aspire to be our personal best to honor God and serve others!

How do we know that?!?! Because, we ARE Premier!  Are YOU?

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2 thoughts on “We Are Premier – Amy Jo and Mike Bazzle

  1. I loved your story!!! I loved how you mentioned that no matter if you had dimonds behind your name or not, you would be in Premier. I think someone like myself who is worried about keeping up with what I establish one day really appreciates your words. I do see myself being in Premier forever and its because of hearing stories like yours. Thank You!!! 🙂


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