Merry Christmas!

December 5, 2010, is a day I remember well. Two years ago, my honey, Joan, went to Heaven. Heaven is a wonderful place and I think a lot about it. What a hope for all of us who believe Jesus died on the cross and rose again that third day. We will celebrate one day with our Lord.

We had a perfect Tree Lighting ceremony here at the office on her homegoing anniversary. Last year, we brought Joan’s Christmas tree from home to the office to celebrate each year by lighting it for all to share. She always looked forward to decorating the tree each year. It was so beautiful in our living room with all the ornaments, angels, crosses and lights.

No, we are not trying to make Joan a saint, but we are trying to make sure that her legacy lives on. We want you to know just how much she meant to Premier. She loved each of you and I know you could feel her love. Her mission in Premier was to make sure that each of us knew to Keep It Personal. She was always doing something to make sure she was keeping it personal too. She was greatly loved and will always be remembered.

It was so great to celebrate her life and impact with some of her family, closest friends and area Premier Family on December 5th. It really was a special day of remembrance. Yes, she is missed, but we will never forget the role she played in Premier.

This Christmas let us remember, as Joan always did, to put our focus on our Savior who came down at Christmas time. The Bible’s account of the first Christmas begins with Joseph, as he travels to Bethlehem, trusting in God for a safe journey for Mary and a safe delivery for the baby. It ends with Mary, who “treasured up all these things and pondered them in her heart” (Luke 2:19), and the shepherds, who praised God because everything happened “just as they had been told” (Luke 2:20). The miracle of the first Christmas has made its way into human hearts. It was a miracle meant for faith, as summarized in Titus 2:11-14, “The grace of God that brings salvation has appeared to all people.”

From all of us here at the Home Office, we wish you a very Merry Christmas and hope you have a special time with your family. We thank you for all you do and want you to know that “We really
do care!”

God is good,

Andy Horner
Co-Founder & CSO

Andy shared Christmas memories of Joan at the second annual lighting of her Christmas tree at the Home Office.

Guests joined in singing Christmas carols.

Diamond Executive Director Elizabeth Draper reads from Joan’s Keeping It Personal devotional book.

We Are Thankful!

Andy Horner Co-Founder & CSO

We are thankful!


Premier Designs just celebrated its 27th anniversary! Wow! Premier is recognized by many as a successful company. Yes, take a good look and you’ll see the attributes of a solid, well-managed, highly-respected company. We are very thankful to God and all of you. God has blessed Premier and grown us. Those of us in Dallas cannot impact all our people. Listen, the direction of Premier in future years will be decided not by the care of a few, but by the thousands and thousands of Jewelers in the outer limits.

Here are two things we can do to prevent Premier from just becoming just another direct sales company:

1  Let’s not take what we have for granted, what brought us to where we are and who we are. All were based on our founding principles—honor God and serve people.

2 Leaders at all levels must touch those they sponsor and those they now have in their family downline. Focus on serving and building people and they will build the business. It must be more than just talk. It must be practiced and shown in our walk.

Let’s count our blessings, today and every day.

I’m so grateful to the Lord for all He has done and all He will do. Once a year we celebrate a day of thanksgiving. This is good, but it should be a daily, year-round attitude.

Every Thanksgiving I reflect back on my life. Born in Ireland, one of 13 children, by others’ standards very poor. Growing up with no dad and my mom, an Irish scrub lady, sometimes made me angry. My mom loved God. Why did He not bless us? In those days I measured values by a standard of living —home, car, clothes, and spending money. I was normal and like most others, I guess.

Today, looking back, I understand that the most valuable things in life are not what we can buy. Now, I am so thankful for a mother who disciplined me, worked me to death and brought me up in the nourishment of the Lord. What I am today is a result of my mother’s love and care. Thank you, God, for my heritage and all the blessings I have received because of it.

“Therefore, as you have received Christ Jesus the Lord, so walk in Him, having been firmly rooted and now being built up in Him and established in your faith, just as you were instructed, and overflowing with gratitude.”
Colossians 2:6-7

On Thanksgiving, join me in counting our blessings. I’m thankful for our personal family —five children and 16 grandchildren, and five awesome great-grandchildren. Every day I am thankful for my extended Premier family.

We love America and are thankful for the freedoms we have. It was founded on “In God We Trust,” and we still do.

With thanks in your heart to God, enjoy your work, family, friends, and associates this Thanksgiving. May we never forget to count our blessings—each of you is one of ours.

Have a joyful, happy Thanksgiving.

We are thankful for all of you.

In everything, let’s be thankful.

Hope and Dreams

    Andy Horner               Co-Founder & CSO



Proverbs 13:12 “Hope deferred makes the heart sick, but when dreams come true, there is life and joy.

For the last few months, I have been traveling around to several cities sharing with our Premier Family about sharing hope and having dreams. What an experience and encouraging time for me. It’s amazing to think that this November begins our 28th year. Wow!  Joan and I never ever had any clue as to what God would do. Every once in a while, I have thought about the part in By Chance or By Design where I was lying in bed and talking with God. Joan and I had desired to buy a business and just stay in the background.  We wanted to serve God and help others, but at 60, we didn’t want to get back into the business world.  And if you have read my book, you know how that talk with God went!  I was telling Him how disappointed we were, how I just didn’t want to get back into direct sales and how “I just can’t do it anymore.”  Well, right then and there – He said, “Andy, I’ve been waiting 40 years for you to tell me that.  Now let me do it!”  And believe me, He has!  In everything we do, we give Him the glory.  You may ask or wonder why Premier has been successful, and it’s all because this is God’s company.  It has been from the start and it will continue to be in our next 27 years.

The fall is here and the holiday season is beginning.  It can be your best time of the year for your Premier business.  I know you are familiar with our four reasons for existence, but as I travel around America, I’ve been sharing about two more reasons – reasons we weren’t even aware of when Joan and I founded Premier.  The first is to change lives.  Almost every day I receive a letter from someone who tells me how Premier has changed their life. At every event when I ask people to raise their hands if their life has been changed by this business, I stand there amazed as almost every hand goes up. The other is to give hope. Another common theme I read through those letters, and one that is probably our best Premier theme ever, is HOPE.  Premier gives hope!  In Gems From Joan, Joan says, “All of us need hope – hope for health, hope for income to raise a family, hope for friends.  We hope for so many things, some of which can be found in and through Premier Designs.”  Yes, Premier can meet your financial needs, but during this busy season, remember that we are more than just making money – Premier is about PEOPLE, changing lives and giving hope!

Oh, how I wish I could go into every city and tell you in person how special you are and make sure you understand that Premier is more than just a company.  Can you imagine that in 27 years, our Foundation, which is built on the Bible, has never changed!  Our Hostess Plan and Marketing Plan are the same!  People are still our most important asset!  You can trust Premier.  You can trust that whatever happens, we will do What is Right and What is Best for Premier!  None of us know what the future holds, but God does!  We can trust Him to direct our paths when we acknowledge Him!

The upcoming election is probably one of the most important elections our country has ever had.  Please make sure you register and take advantage of your right to vote!  This is a privilege that most people around the world do not have.

I was reading in Joan’s devotional this morning about loving people.  She said, “No, it’s not always easy but what a difference it can make … if we would just read and follow the wisdom of God’s Word!”  You are so special.  We really do care about you!  And I pray that God will give you His wisdom and direction.

Keep looking up,

Regional Rallies: Save the Date!

Join us in sharing hope across America! Save the date and plan to be with us at one of Regional Rally locations on Saturday, January 12th, 2013.

Don’t miss this exciting one day event that is coming soon to a city near you!

We are a direct sales jewelry company founded in 1985 by Joan and Andy Horner in Dallas, Texas. Independent Distributors, called Jewelers, market Premier Designs jewelry in homes all across the U.S. and Puerto Rico. For more than 26 years Premier Designs has stayed true to our founding Philosophy, Purpose and Objectives.

From day one, Joan and Andy’s four reasons for starting Premier Designs were clearly stated:

-Opportunity for mothers to be able to stay home more with their children.
-Provide encouragement and extra income for single moms.
-Provide a way for individuals, especially those in full-time Christian work, to meet their financial needs.
-Be a company that would support ministries around the world and in America.

“These principles keep us focused on the things that really matter – serving, caring, hard work, hope and truth. We are determined that our growth should never outpace our ability to serve. Nothing is more important than service – it defined our beginning, has defined our growth, and it will define our future,” declares Premier Designs Co-founder Andy Horner. This is the heart of how Premier Designs defines success.”