RELATIONSHIPS MAKE THE DIFFERENCE

schrock-bethVirginia Designer Beth Schrock had her biggest show ever in June—$3,453—and is happy to share how she did it so you can too!

A big motivation for me to increase my retail recently was to achieve the Get In The Game Champion level and earn that full line of new jewelry! I decided to work like it all depended on me and pray like it all depended on the Lord! I knew that if I didn’t make it, I would have no regrets because I had done all I could.

I had my biggest show ever in June. I finally broke through my highest show retail of $2,000 to have a $3,453 show. It was a personal show, so I worked hard as the Hostess and the Jeweler, but it was worth it.

When all was said and done, I realized that the time I’ve invested in building relationships over the past 13 years in Premier was a major factor in helping me achieve my goal. Here are some other things that have helped me build my business.

1 Give your business to the Lord. Ask Him to be part of it and to bless it. Pray for your show, that it will be a blessing to those who come. I didn’t have very many people actually come to the Personal Show that turned out to be my biggest ever, but I loved on those who did.

2 Set goals. If Premier doesn’t have something you’re working toward, you need to set your own goal to achieve.

3 Personally connect with each person. Call or send personal messages asking them to come to your show or to help you out by placing an order or by scheduling a Jewelry Show. This will be a lot more effective than a blanket Facebook post inviting everyone you know to “attend.”
We need to do what we tell our Hostesses to do!

4  Make sure you are connecting with people outside of your Jewelry Shows. Don’t make everything you do revolve around your business. What I’ve learned over the last 13 years in Premier is that you have to develop relationships with people that are not just about your business.

  • Join a “Girl’s Night Out” group that goes out to dinner once a month.
  • Join other networking groups that meet on a monthly basis, so you are getting to know the people in those groups and developing a relationship with them.

I joined the local Retail Merchant’s Association about 4 years ago and have developed many relationships with other members. Getting involved in the various activities they provide has been truly beneficial for me. Although I’m there for my business, I’ve made lots of friends through the activities.  We don’t just talk about our businesses; we get to know each other on a personal level, too.

5 Share your goals with your friends and ask for help! Those that care about you want to know what is going on in your life and business. If you let them know what you’re trying to achieve, they will be more apt to want to help you.

Many of the orders I received for my personal show were from people with whom I’ve been developing a friendship for a while. I had a few that said, “Beth, I don’t really wear a lot of jewelry, which is why I haven’t purchased from you before. I really want to help you out with your goal, though, so I’m going to do some early Christmas shopping!”  (One of those friends put on one of the necklaces when she got her jewelry and wore it the rest of the night because she liked it so much! Heehee!)

6 Use the Facebook Live feature! Do not act “desperate,” but emphasize how much you are hoping to make your goal and would greatly appreciate their help. Each time I got on FB Live (on my personal page to friends only, not a public page) and shared how far away from my goal I was, I received $200 to $300 in orders within a few hours afterward!

7 Have your own specials! Premier had the most amazing special they’ve ever had in June! I just piggy-backed on it. When the customer spent $150, I paid the $12 fee for each of their pieces up to $75, so they were able to get 2 pieces for FREE! I had a lot of people take me up on that!

8 Give different options for payment. For the orders received via Facebook or email, they can send a check in the mail or drop it off, pay via credit card, have an invoice sent or pay through PayPal®. Make it as easy as possible for them to pay.

9 Be generous! I did a drawing for those that ordered and gave out coupons for free and half-price jewelry. I allowed them to use the coupons on the NEW line.

The Lord laid on my heart to give half of my profit to an organization that was helping feed the flood victims in West Virginia and I shared this with my friends and customers. A few people who had not purchased before now wanted to help me because I was helping others.

I did not “make a lot of money” from my Personal Show, but I earned the FULL LINE for FREE, so I was blessed in other ways! I also found out that I have a lot of people rooting for me and who care about me and my success in my business. It was a very humbling experience to realize how many people “showed up” when I asked for help.

10 Last, but not least, make sure to thank those who have helped you have a successful show. Make sure to thank everyone for helping you achieve your goal! Give a handwritten thank-you card with each person’s order when you deliver or send it.

 

My Personal Webpage – Chelsey Knapp

Just a few months ago, we launched our Personal Webpages, and Jewelers using this tool are expressing their great results.  In fact, 98% of our 1,000 Top Retailers and Sponsors have chosen to set up their own Personal Webpage!

Meet Designer from Brandon, Mississippi, Chelsey Knapp

momThis May will be my 4th anniversary as a Premier Designs Jeweler.  I joined Premier when I was 23 years old to supplement my full-time job.  In June 2013 God called me to leave that job and go full-time with Premier, at the ripe old age of 25.  My why is two-fold.  First, I use my business as a ministry to love on women and offer them amazing opportunities.  Secondly, I’m committed to building my business now, so that when I have a family of my own, I can be a wife and mother who is always available.

I set up my Personal Webpage almost as soon as it was announced (I wanted to win the drawing!). It was super easy to set up, so easy in fact, I haven’t even had to walk any of my team through it.

How I use my Personal Webpage in my business

I love that our catalogs are online. I had been asked for years when that would happen.  It’s a great service we can offer to our Hostesses/Customers to help gather more orders with ease.  Every Hostess is given my webpage for outside sales and for out-of-town family/friends.  It’s also included on the save the date invitation we send out to guests so they get a sneak peek and are even able to order if they’re unable to attend.  I also share my link at my Jewelry Shows so the Customers know they can view online and order from me anytime.

Keepingchelsey knapp christmas It Personal

I love that there’s a direct link to me and my story on my page.  Hostesses and Customers always have access to my webpage and my contact info to share with their friends.  So I really think it’s helped to extend my reach and allowing others to get in contact with me.  I Keep It Personal by making myself available for them to contact me anytime!!

My Hostesses/Customers love the access to online catalogs!  It’s helped them attain outside sales for their shows and given them something to share with all their guests, not limiting them to local friends.  I also feel they would say it’s more professional since my face, information, and story are all accessible.

Having a Personal Webpage has impacted my business

It’s given me confidence that we’re staying current as a company and adapting “Premier-style” alongside our internet-driven world.  I love being able to share that we’re accessible online but that you still need a Jewelry Lady to make a purchase happen.  I love that we can still Keep It Personal that way!  Also, the online catalog has cut down on my postage costs tremendously, as well as, the amount of catalogs I purchase to mail around the country.  Now working Premier full-time, I appreciate every option to be a memphis roundbetter steward of my finances!

I think every Jeweler should have a Personal Webpage!  It’s your storefront and landing page for your business.  Hostesses/Customers need access to your smiling face and your contact info so they can share with their friends!  They need access to online catalogs to increase their show sales and decrease your postage expense.  The evites are incredibly designed and being able to manage guests, send reminders, thank you’s, etc. is just a whole new service to help our Hostesses get involved and connect with their friends. The Personal Webpage is cost-efficient, better serves our Hostesses/Customers, and makes us credible/professional. For less than $10/month, there is NO reason not to have your very own page.

Chelsey Knappfam

My Personal Webpage – Gina Gravatt

Just a few months ago, we launched our Personal Webpages, and Jewelers using this tool are already expressing their great results.  In fact, 98% of our 1,000 Top Retailers and Sponsors have chosen to set up their own personal webpage!

Meet Four Diamond Designer from Ione, California, Gina Gravatt

Picture6I joined Premier in October 2007.  My original “why” was to create a stream of extra income for our family that would be flexible for me while home schooling our three children (Presley, Kialey and Jace) and serving in full-time ministry.  It only took me six months to realize God brought Premier into our lives so we could share the blessing of this business with others.  Premier has become a second ministry for my family.

Setting up My Personal Webpage and my favorite feature

I set up My Personal Webpage the first day it was made available to Senior Leaders.  I set it up so fast that I don’t even remember any issues during the step-by-step process. The only difficult part was deciding what to write in the message box (which I can change in the snap of my fingers anytime I want, LOVE that!).  My favorite feature of the webpage is the online catalog!  I hold 8-10 Jewelry Shows per month and coach my Hostesses to collect advance orders, so this tool has been huge for my business with about 80% of my Hostesses collecting orders prior to and after the Show!

Using the webpage in conjunction with a Jewelry Show

I coach my Hostess on “How To Have A Successful Show” as soon as we set her date.  I walk her through my step-by-step Hostess instructions, teach her how to show the catalog effectively (I give her 2 caPicture7talogs), and how to use my advance order form and tax sheet.  I let her know that I will email her the link to my webpage and catalog access code.  This is the message I send with that first email to her: “Having a Jewelry Show this Spring is going to be so much FUN because the NEW Jewelry is here!  Woo-Hoo!!!!  And you will earn lots of it for FREE as the Hostess.  How FUN is that!?!?!  Be sure to have your friends who can’t attend your Show and those who live out of the area view the catalog online and let you or me know what they want to order.  It’s that easy!!  Your goal is at least $100 in advance orders so you earn the $50 gift card for extra FREE Jewelry!  I will be in touch soon to see how pre-show orders are going!”

How to Keep It Personal

I feel that staying in contact with my Hostess and giving her ideas on how to have a successful show Keeps It Personal.  The webpage is a tool to assist her in collecting pre and post orders, but it’s only a resourceful tool if I am consistent in my communication with her and continue to encourage her to utilize the online catalog.  Many of my Hostesses create a Facebook event, and I ask them to invite me.  I upload fashion boards and offer special incentives such as “be one of the first ten people to rsvp and arrive on time and you will be entered in a special drawing.”  I also upload the link to Premier’s “Top Jewelry Trends Are Here” video.  After creating excitement and being active with posts in this event, I share the link to my webpage and my access code for the catalog (about 5-6 days prior to the show).  YES, I share it for all invited to the event to see.  WHY?  Because I created dialog and excitement about the Show, I think it is fine for them to view Picture2the catalog before the Show.  My average Show attendance is 8-10 ladies, and often a few more, so sharing the access code has not decreased attendance at my Shows. I actually love when they arrive at the Show asking to see a specific piece in person!

What my Customers and Hostesses think about My Personal Webpage

Hostesses LOVE the online catalog access since often a co-worker has walked off with their catalog and they have others who want to see it.  I love when I get emails or phone calls from Customers asking my opinion about pieces as they are trying to decide on their order.  The quick and easy access to view our Jewelry takes stress off both Hostesses and Customers and they feel Premier is “up with the times”.

I recently had a Hostess, a nurse in the labor and delivery unit of a hospital, who couldn’t find her catalog to collect post-Show orders at work.  Well, with no babies being born during a shift, a group of them accessed the online catalog and texted me 4 orders with a retail of almost $300. Because this tool was right at their fingertips when they had a few minutes, they could do that!  It was beneficial for both the Hostess and me that the catalog was right there to access (and of course that no babies decided to arrive during that shift, lol).

Picture1How my webpage has positively impacted my business

Increased RETAIL!  My average Show has increased since the online catalog became available last fall by approximately $200-300/show.  I attribute that to Hostess Coaching and staying in communication with her, but also know that teaching her to utilize the online catalog for pre and post orders was a big factor.  This tool has DECREASED my postage cost for sure.  Yes, I still mail catalogs from time-to-time per individual requests but nowhere near the number I was sending before.  THANKS Premier for giving us this wonderful tool!

Are you a New Jeweler and considering getting your own Personal Webpage?

I highly encourage NEW Jewelers to have a Personal Webpage.  Choose the month to month option and try it out for 3 months.  Selling a $20 piece of Jewelry each month pays the monthly fee.  With Hostess Coaching, your Hostess will know how to collect advance orders using the online catalog.  You personally can share the online catalog with your out-of-area friends and family for individual orders or catalog Shows. You will not only benefit financially from having a Personal Webpage, but it’s an excellent way to market your business locally and beyond.

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My Personal Webpage – Carrie Schmidt

Just a few months ago, we launched our personal webpages, and Jewelers using this feature are already expressing their great results. In fact, 98% of our 1000 Top Retailers and Sponsors have chosen to set up their own personal webpage!

Meet Two Diamond Designer from Iowa, Carrie Schmidt

Carrie, who has been with Premier for 10 years, set up her webpage on September 25, 2013.  Here’s what she had to say about how she uses her personal webpage a tool icarri (1)n her business:

“I felt it was easy to set up, and I am not very computer savvy. The first thing I did (even before setting up my page) was post on my personal Facebook page that the first 10 people to respond I’M IN would be the first of my friends and family to see the online catalog plus they were able to shop 3 items at ½ price. All 10 viewed my page and I’ve had about two thirds of those take advantage of their special offer!

Now I don’t even discuss my webpage until a Jewelry Show is booked.  I’ve made it a part of my Hostess Coaching and have a sticker on my Hostess Packet that reads: Please limit access to browse my webpage to those guests unable to attend your show.

At my Shows, I pass out my business card to all guests so they have my contact information.  On the back I have my webpage address.  Yes, there are out of town guests, but I try to foPicture2cus on those who have attended.  I don’t want them to feel like the webpage offers them a way out of coming to the show, but also, I don’t want to lose bookings and customers!

The webpage is now a tool I use in my business. It hasn’t changed how I do things, but it does offer a greater opportunity to serve my Hostesses and customers.  I’m excited to continue to explore the options, like the  invitations. And I love that Premier has taken the step to provide this service. The cost savings in shipping catalogs alone is a huge benefit!

I would absolutely recommend the webpage for all Jewelers. The money saved from mailing catalogs and invitations is just one big factor.  Also, there will likely be a fewer catalogs leaving my shows with guests who haven’t quite made up their minds or just want to take one with them. Now, they can see it online – which also gives me another opportunity to connect with and serve them.”

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We would love to hear how you are using your Personal Webpage to grow your business while Keeping It Personal!  Share your ideas below.