My Personal Webpage – Chelsey Knapp

Just a few months ago, we launched our Personal Webpages, and Jewelers using this tool are expressing their great results.  In fact, 98% of our 1,000 Top Retailers and Sponsors have chosen to set up their own Personal Webpage!

Meet Designer from Brandon, Mississippi, Chelsey Knapp

momThis May will be my 4th anniversary as a Premier Designs Jeweler.  I joined Premier when I was 23 years old to supplement my full-time job.  In June 2013 God called me to leave that job and go full-time with Premier, at the ripe old age of 25.  My why is two-fold.  First, I use my business as a ministry to love on women and offer them amazing opportunities.  Secondly, I’m committed to building my business now, so that when I have a family of my own, I can be a wife and mother who is always available.

I set up my Personal Webpage almost as soon as it was announced (I wanted to win the drawing!). It was super easy to set up, so easy in fact, I haven’t even had to walk any of my team through it.

How I use my Personal Webpage in my business

I love that our catalogs are online. I had been asked for years when that would happen.  It’s a great service we can offer to our Hostesses/Customers to help gather more orders with ease.  Every Hostess is given my webpage for outside sales and for out-of-town family/friends.  It’s also included on the save the date invitation we send out to guests so they get a sneak peek and are even able to order if they’re unable to attend.  I also share my link at my Jewelry Shows so the Customers know they can view online and order from me anytime.

Keepingchelsey knapp christmas It Personal

I love that there’s a direct link to me and my story on my page.  Hostesses and Customers always have access to my webpage and my contact info to share with their friends.  So I really think it’s helped to extend my reach and allowing others to get in contact with me.  I Keep It Personal by making myself available for them to contact me anytime!!

My Hostesses/Customers love the access to online catalogs!  It’s helped them attain outside sales for their shows and given them something to share with all their guests, not limiting them to local friends.  I also feel they would say it’s more professional since my face, information, and story are all accessible.

Having a Personal Webpage has impacted my business

It’s given me confidence that we’re staying current as a company and adapting “Premier-style” alongside our internet-driven world.  I love being able to share that we’re accessible online but that you still need a Jewelry Lady to make a purchase happen.  I love that we can still Keep It Personal that way!  Also, the online catalog has cut down on my postage costs tremendously, as well as, the amount of catalogs I purchase to mail around the country.  Now working Premier full-time, I appreciate every option to be a memphis roundbetter steward of my finances!

I think every Jeweler should have a Personal Webpage!  It’s your storefront and landing page for your business.  Hostesses/Customers need access to your smiling face and your contact info so they can share with their friends!  They need access to online catalogs to increase their show sales and decrease your postage expense.  The evites are incredibly designed and being able to manage guests, send reminders, thank you’s, etc. is just a whole new service to help our Hostesses get involved and connect with their friends. The Personal Webpage is cost-efficient, better serves our Hostesses/Customers, and makes us credible/professional. For less than $10/month, there is NO reason not to have your very own page.

Chelsey Knappfam

My Personal Webpage – Gina Gravatt

Just a few months ago, we launched our Personal Webpages, and Jewelers using this tool are already expressing their great results.  In fact, 98% of our 1,000 Top Retailers and Sponsors have chosen to set up their own personal webpage!

Meet Four Diamond Designer from Ione, California, Gina Gravatt

Picture6I joined Premier in October 2007.  My original “why” was to create a stream of extra income for our family that would be flexible for me while home schooling our three children (Presley, Kialey and Jace) and serving in full-time ministry.  It only took me six months to realize God brought Premier into our lives so we could share the blessing of this business with others.  Premier has become a second ministry for my family.

Setting up My Personal Webpage and my favorite feature

I set up My Personal Webpage the first day it was made available to Senior Leaders.  I set it up so fast that I don’t even remember any issues during the step-by-step process. The only difficult part was deciding what to write in the message box (which I can change in the snap of my fingers anytime I want, LOVE that!).  My favorite feature of the webpage is the online catalog!  I hold 8-10 Jewelry Shows per month and coach my Hostesses to collect advance orders, so this tool has been huge for my business with about 80% of my Hostesses collecting orders prior to and after the Show!

Using the webpage in conjunction with a Jewelry Show

I coach my Hostess on “How To Have A Successful Show” as soon as we set her date.  I walk her through my step-by-step Hostess instructions, teach her how to show the catalog effectively (I give her 2 caPicture7talogs), and how to use my advance order form and tax sheet.  I let her know that I will email her the link to my webpage and catalog access code.  This is the message I send with that first email to her: “Having a Jewelry Show this Spring is going to be so much FUN because the NEW Jewelry is here!  Woo-Hoo!!!!  And you will earn lots of it for FREE as the Hostess.  How FUN is that!?!?!  Be sure to have your friends who can’t attend your Show and those who live out of the area view the catalog online and let you or me know what they want to order.  It’s that easy!!  Your goal is at least $100 in advance orders so you earn the $50 gift card for extra FREE Jewelry!  I will be in touch soon to see how pre-show orders are going!”

How to Keep It Personal

I feel that staying in contact with my Hostess and giving her ideas on how to have a successful show Keeps It Personal.  The webpage is a tool to assist her in collecting pre and post orders, but it’s only a resourceful tool if I am consistent in my communication with her and continue to encourage her to utilize the online catalog.  Many of my Hostesses create a Facebook event, and I ask them to invite me.  I upload fashion boards and offer special incentives such as “be one of the first ten people to rsvp and arrive on time and you will be entered in a special drawing.”  I also upload the link to Premier’s “Top Jewelry Trends Are Here” video.  After creating excitement and being active with posts in this event, I share the link to my webpage and my access code for the catalog (about 5-6 days prior to the show).  YES, I share it for all invited to the event to see.  WHY?  Because I created dialog and excitement about the Show, I think it is fine for them to view Picture2the catalog before the Show.  My average Show attendance is 8-10 ladies, and often a few more, so sharing the access code has not decreased attendance at my Shows. I actually love when they arrive at the Show asking to see a specific piece in person!

What my Customers and Hostesses think about My Personal Webpage

Hostesses LOVE the online catalog access since often a co-worker has walked off with their catalog and they have others who want to see it.  I love when I get emails or phone calls from Customers asking my opinion about pieces as they are trying to decide on their order.  The quick and easy access to view our Jewelry takes stress off both Hostesses and Customers and they feel Premier is “up with the times”.

I recently had a Hostess, a nurse in the labor and delivery unit of a hospital, who couldn’t find her catalog to collect post-Show orders at work.  Well, with no babies being born during a shift, a group of them accessed the online catalog and texted me 4 orders with a retail of almost $300. Because this tool was right at their fingertips when they had a few minutes, they could do that!  It was beneficial for both the Hostess and me that the catalog was right there to access (and of course that no babies decided to arrive during that shift, lol).

Picture1How my webpage has positively impacted my business

Increased RETAIL!  My average Show has increased since the online catalog became available last fall by approximately $200-300/show.  I attribute that to Hostess Coaching and staying in communication with her, but also know that teaching her to utilize the online catalog for pre and post orders was a big factor.  This tool has DECREASED my postage cost for sure.  Yes, I still mail catalogs from time-to-time per individual requests but nowhere near the number I was sending before.  THANKS Premier for giving us this wonderful tool!

Are you a New Jeweler and considering getting your own Personal Webpage?

I highly encourage NEW Jewelers to have a Personal Webpage.  Choose the month to month option and try it out for 3 months.  Selling a $20 piece of Jewelry each month pays the monthly fee.  With Hostess Coaching, your Hostess will know how to collect advance orders using the online catalog.  You personally can share the online catalog with your out-of-area friends and family for individual orders or catalog Shows. You will not only benefit financially from having a Personal Webpage, but it’s an excellent way to market your business locally and beyond.


My Personal Webpage – Carrie Schmidt

Just a few months ago, we launched our personal webpages, and Jewelers using this feature are already expressing their great results. In fact, 98% of our 1000 Top Retailers and Sponsors have chosen to set up their own personal webpage!

Meet Two Diamond Designer from Iowa, Carrie Schmidt

Carrie, who has been with Premier for 10 years, set up her webpage on September 25, 2013.  Here’s what she had to say about how she uses her personal webpage a tool icarri (1)n her business:

“I felt it was easy to set up, and I am not very computer savvy. The first thing I did (even before setting up my page) was post on my personal Facebook page that the first 10 people to respond I’M IN would be the first of my friends and family to see the online catalog plus they were able to shop 3 items at ½ price. All 10 viewed my page and I’ve had about two thirds of those take advantage of their special offer!

Now I don’t even discuss my webpage until a Jewelry Show is booked.  I’ve made it a part of my Hostess Coaching and have a sticker on my Hostess Packet that reads: Please limit access to browse my webpage to those guests unable to attend your show.

At my Shows, I pass out my business card to all guests so they have my contact information.  On the back I have my webpage address.  Yes, there are out of town guests, but I try to foPicture2cus on those who have attended.  I don’t want them to feel like the webpage offers them a way out of coming to the show, but also, I don’t want to lose bookings and customers!

The webpage is now a tool I use in my business. It hasn’t changed how I do things, but it does offer a greater opportunity to serve my Hostesses and customers.  I’m excited to continue to explore the options, like the  invitations. And I love that Premier has taken the step to provide this service. The cost savings in shipping catalogs alone is a huge benefit!

I would absolutely recommend the webpage for all Jewelers. The money saved from mailing catalogs and invitations is just one big factor.  Also, there will likely be a fewer catalogs leaving my shows with guests who haven’t quite made up their minds or just want to take one with them. Now, they can see it online – which also gives me another opportunity to connect with and serve them.”


We would love to hear how you are using your Personal Webpage to grow your business while Keeping It Personal!  Share your ideas below.

My Personal Webpage – Marilynn Patterson

Just a few months ago, we launched our personal webpages, and Jewelers using this feature are already expressing their great results.  In fact, 98% of our 1000 Top Retailers and Sponsors have chosen to set up their own personal webpage!  Let’s hear from one of our Leaders about how she’s using her Personal Webpage in her Premier business.


Marilynn started with Premier five years ago and set up her webpage on the very first day. In fact, for Marilynn, it was a latemarilynn (4) night because she was away from home all day, but could hardly wait to get started. Though exhausted, she still got it done in 20 minutes, and waiting for her picture to upload was the longest part. Here’s what Marilynn had to say:

Having the catalog online was a priority because I mail out a lot of catalogs.  I’m happy to mail catalogs to any of my Hostess’s friends or family that are out of town, or even across town (Houston is big, after all).  This results in orders; however, the postage adds up, and sometimes the catalogs never reach their destination. Having the catalog available online saves me postage money, post office time and frustration.  Plus, the online catalogs are beautiful and the images are great. My personal team of advisers dubbed it, EXCELLENT!

My favorite feature is the invitation—I love them!  I still offer each of my Hostesses the opportunity to use printed invitations. In the past, when that was my only option, my ink cartridge budget was pretty high. The online invitations are great for the Hostess and the “note to guests” section allows me to keep the invite personal.  I also love the reminders feature which helps assure that all guests receive a Jewelry Show reminder – just one less thing my Hostess has to worry about. And as an added perk:  I use invitations for TRAINING events with my Downline.  It’s easy to track participation and sets a great example for those not yet utilizing the personal webpage.

The personal webpage has really helped me grow my business not just monitarily, but also by freeing up my time to focus on phone calls to Hostesses and prospects.

I’m committed to Keeping It Personal, and feel the webpage is an asset to my personal relations. My success has come from building a bond with each Guest/Hostess from the moment we meet. I share the webpage like it’s a secret. I don’t tell just anyone, but because she is special, I am happy to share it with her.

The Customer is always impressed with the product; top quality tools for top quality Hostesses.  Everyone appreciates things being simple and efficient; this tool, while still in its infancy, is mighty impressive.

I am so proud to let people see it.”

.marilynn blog pic

We would love to hear how you are using your Personal Webpage to grow your business while Keeping It Personal!  Share your ideas below.